Author: Red Creative Marketing

  • WaggerWalkers Launches

    Today the new and improved Wagger Walkers website was launched! The new website is completely redesigned and given a fresh, modern look. Powered by the WordPress CMS, the new website is much easier for the client to use and manage.

    Take a look at the Wagger Walker redesign project.

  • What Makes for a Good Call To Action?

    A Call to Action item is an element of your website that encourages the user to take action.

    call-to-action-itemsA Call to Action item may be a simple button or a form found on the page, but regardless of what and where, having effective Call to Action items is important for your website success.

    What makes for a good Call to Action?

    • It should be simple and clear.
      A good Call to Action should be something simple. A button or a simple form are great places to start.  A Call to Action should also be very clear in what will happen. If the user wants to sign up for a newsletter,  the Call to Action should indicate that the user will get that result. Nothing is worse that vague and meaningless action items.
    • It should be immediate.
      Have you ever been to a site and clicked a button to purchase a specific item, but been taken to a general sales page with other items for sale? Frustrating! After all,  you were ready to buy the item. Why did they make you have to search for that item again? Even with a simple form, the Call to Action should be immediate. Get the minimum information needed to get something started,  and then let your salesforce take it from there. Don’t make the mistake of using your website as the salesforce.  Long intensive forms rarely get completed!
    • It should be positioned properly.
      A Call to Action item located in the wrong place will net very little results. At the same time,  putting it in the user’s face may turn them off. Knowing where to place them takes experience and testing.
    • It should be planned.
      Some websites seem to treat Call to Action items as an after thought. Just randomly thrown about the page. But careful planning of your Call to Action items will help provide better results right from the start.

    A good designer will understand the aspects of effective Call to Action items. If you are unsure of the designer’s understanding,  ask them to explain what Call to Action items are, what they advise and why. The answer will provide you with great insight.

  • Why We Use WordPress for Websites

    WordPress – One of the most popular Content Management Systems on the Planet!

    We Love to Use WordPress!

    WordPress for Websites

    Red Creative Marketing uses WordPress to power the websites we design and develop. But why? The simple answer is that we love it! But there are a number of reasons why we love WordPress.

    1. Ease of Use for Clients – You don’t have to be a website or coding expert to manage your website. WordPress is intuitive and easy for the average person to use.
    2. Constant Development – WordPress undergoes constant development. Many of the other major CMS systems update their system every few years. WordPress offers new major updates 3-4 times per year, and any needed security updates in between.
    3. Extendable Framework – WordPress is build on PHP and is a heck of a framework to build on. We can extend the platform to accomplish virtually any need you may have for your website.
    4. True Content Management – When we are done, you get a true content management system. We push WordPress beyond even its already easy to use status, making just about all aspects of your website easy to manage and update.
    5. Resources Are Plenty – Sure, we are experts with WordPress. Having worked with the platform since 2007, we know WordPress extremely well. But when we run into issues, we have a wealth of resources available to us to ensure we can deliver your website!

    The list could go on and on, but in the end, what matters most is that your website will be powered by a content management system that is used by millions, supported by a huge community and is something that we work with on a daily basis. We can make your WordPress website rock!

    We are a Charlotte, NC based WordPress Design Firm

    We work with small to mid-sized businesses, as well as business professionals to create the right website for your business. Located in Charlotte, NC, we work with businesses both locally and across the United States. Need a WordPress website? Contact us today for more information!

  • Website Design for Charlotte, NC

    Red Creative Marketing is a website design firm that is proudly located in Charlotte, NC.

    Charlotte, NC at night, by James Willamor

    Charlotte Website Design

    Red Creative Marketing serves the Charlotte, NC region and beyond with our website design services. From start to finish, we work with our clients to help design the right look and feel to their website, all to meet the client’s goals with the website design.

    Our goal is to make your business stand out from the crowd, convey your message and help you convert visitors to customers and clients. With every aspect of our website design services, we work with Charlotte, NC small business owners to get it right.

    The process starts with information gathering to make sure we understand your business needs. Our designer will interview you to make sure they get the vision of the website design you want to showcase. Don’t worry, we can help you even if your design vision isn’t all that clear! From there your designer will work to create website design that fits your company and your message. You will always have input throughout the design process.

    Your Own Personal Website Design Firm, Right Here in Charlotte!

    One of the best advantages is that we are a local website design firm. We are right here in Charlotte, so you can truly get to know us as we get to know you. We love meeting other Charlotte business professionals face to face, but we are also available via phone and email if you desire.

    So think of us as your own professional and personal website design firm. We are simply here to help!

    Need Website Design?

    Check out our Website Design Services or simply contact your Charlotte Website Design Firm!

  • Responsive Web Design and Why You Should Care

    What is Responsive Web Design?

    Responsive Website Design is the practice of designing and developing a website so that it fits according to the device being used.

    websites

    One design for all devices. That’s the idea behind Responsive Web Design. No need for a second website, different content, a variety of logins and management systems… your website and its content shown in a cohesive way no matter how the website is accessed.

    Without responsive design, users typically zoom in and out or get a mobile only site with different content. The end result is frustration!

    You’ve been there. You visit a website from your computer at home and find some great information. While you are away, you need to access that information for some reason. Maybe you are showing off what you learned to a friend. Perhaps you need to brush up on information before that interview or appointment. Or maybe you just want to re-read that interesting article again. But when you pull the website up on your mobile device, you run into problems. Perhaps you find that the website requires you to constantly zoom and pinch in and out just to find and read the content. Or worse, you are diverted to a “mobile only” website and you can’t even access the same information. The end result is pure frustration!

    Why You Should Care About Responsive Web Design

    Now apply this to your website. After all that you have invested in your website, in both time and money, do you really want your users to come away with that feeling of frustration? Is that the last impression you want them to feel in dealing with you and your website?

    But not having a website that is responsive to a device’s size, you are frustrating your users. Even worse if you have different content for your mobile users. And with the web becoming more and more mobile, you can’t afford not to provide a great experience to your users!

    At Red Creative Marketing, we believe that your website’s content and message should be accessible regardless of the device being used. From a large 32″ monitor to a 4″ handheld smartphone, your message is important. That’s why we work with our clients to provide Responsive Website Design and Development in our projects. We feel it is important that your users always have full access to your content.

  • Time to Dump Internet Explorer

    April 28th, 2014: Department of Homeland Defense warns against using Internet Explorer (see article)

    Dump Internet Explorer

    That’s right! After discovering a vulnerability that affects version 6-11 of Internet Explorer, the US Department of Homeland Security warned that using Internet Explorer should be avoided. According to reports, the vulnerability, called CVE-2014-1776, has the ability to allow a hacker the same ownership rights as you… effectively allowing the hacker to take over your computer! Yeah, that is scary stuff!

    Yet Another Awesome Reason to Dump Internet Explorer

    Over the past several years, the web has changed. Other browsers, including Firefox and Chrome, have come along and pushed the status quo, quickly adopting HTML5 and CSS3. While these browsers were making the most of what the web could do, Internet Explorer sat around and waited. After all, they controlled a vast majority of market share, so why change?

    Today, Internet Explorer accounts for less than 10% of internet browser usage. Chrome is now leading the way with nearly 60% of the market. And there is great reason why! Chrome is powered by the same architecture as Apple’s Safari, works beautifully across all platforms and is quick and secure.

    If you are still using Internet Explorer, it may be time to look at a few alternatives. You will get a better browsing experience… believe me, we develop for all browsers… IE is the one we have to fix the most for!

    Alternative Web Browsers to Review

    When it comes to alternative web browsers, there are 2 that we feel are worthy of recommendation:

    1. Google Chrome
    2. Firefox

    Take a look at both of these and try them out. Both are free and come with a lot of great add-ons!

    You may find yet another reason to dump Internet Explorer!

  • Updating WordPress is Important for Security

    Updating WordPress is an Important Part of Securing Your Website

    WordPress is a tremendous content management system and one of the most popular systems available. More than half the web is powered by WordPress,  which in and of itself is impressive.

    Upgrade WordPress for Security

    Because WordPress is so popular,  its also a target for hackers and those with ill intentions. For that reason alone, keeping your WordPress website up to date will help keep your website secure. With each version,  major security items are addressed. Areas that have been found to be vulnerable are closed off and made more secure. Sure, the newest versions have a built-in system for intermediate security patches,  but keeping the site update to the latest major version ensures you get the most up to date security for your website.

    Its also  important to understand that WordPress is built on PHP, which is a great coding language that continues to be under active development. As PHP continues to grow and mature, new versions of PHP are released and security issues are addressed and functions that power the language may change. Most hosting companies will upgrade PHP on their servers to the latest version to ensure the best security. When this occurs, your WordPress website will run on the newer version as well.  Older WordPress installations built for older versions of PHP are prone to break when forced to run on newer versions, so having an up to date installation will also keep your site working on properly with the latest PHP version.

    Security on your website is a very important part of maintaining a website. After all, you have invested time and money in your website and the last thing you want is some hacker turning your website into their own personal playground. Keep your WordPress site up to date and secure.

    Need Help upgrading your WordPress Website?

    Red Creative Marketing offers a WordPress Upgrade Service. We will backup your site, make the upgrades and ensure you are running smooth. Learn more about our WordPress Upgrade Service.