Tag: design

What Makes for a Good Call To Action?
A Call to Action item is an element of your website that encourages the user to take action.

A Call to Action item may be a simple button or a form found on the page, but regardless of what and where, having effective Call to Action items is important for your website success.

What makes for a good Call to Action?
- It should be simple and clear.
  A good Call to Action should be something simple. A button or a simple form are great places to start. A Call to Action should also be very clear in what will happen. If the user wants to sign up for a newsletter, the Call to Action should indicate that the user will get that result. Nothing is worse that vague and meaningless action items.
- It should be immediate.
  Have you ever been to a site and clicked a button to purchase a specific item, but been taken to a general sales page with other items for sale? Frustrating! After all, you were ready to buy the item. Why did they make you have to search for that item again? Even with a simple form, the Call to Action should be immediate. Get the minimum information needed to get something started, and then let your salesforce take it from there. Don’t make the mistake of using your website as the salesforce. Long intensive forms rarely get completed!
- It should be positioned properly.
  A Call to Action item located in the wrong place will net very little results. At the same time, putting it in the user’s face may turn them off. Knowing where to place them takes experience and testing.
- It should be planned.
  Some websites seem to treat Call to Action items as an after thought. Just randomly thrown about the page. But careful planning of your Call to Action items will help provide better results right from the start.
A good designer will understand the aspects of effective Call to Action items. If you are unsure of the designer’s understanding, ask them to explain what Call to Action items are, what they advise and why. The answer will provide you with great insight.
May 13, 2014
Website Design for Charlotte, NC

Red Creative Marketing is a website design firm that is proudly located in Charlotte, NC.

Charlotte Website Design

Red Creative Marketing serves the Charlotte, NC region and beyond with our website design services. From start to finish, we work with our clients to help design the right look and feel to their website, all to meet the client’s goals with the website design.

Our goal is to make your business stand out from the crowd, convey your message and help you convert visitors to customers and clients. With every aspect of our website design services, we work with Charlotte, NC small business owners to get it right.

The process starts with information gathering to make sure we understand your business needs. Our designer will interview you to make sure they get the vision of the website design you want to showcase. Don’t worry, we can help you even if your design vision isn’t all that clear! From there your designer will work to create website design that fits your company and your message. You will always have input throughout the design process.

Your Own Personal Website Design Firm, Right Here in Charlotte!

One of the best advantages is that we are a local website design firm. We are right here in Charlotte, so you can truly get to know us as we get to know you. We love meeting other Charlotte business professionals face to face, but we are also available via phone and email if you desire.

So think of us as your own professional and personal website design firm. We are simply here to help!

Need Website Design?

Check out our Website Design Services or simply contact your Charlotte Website Design Firm!

May 12, 2014
Responsive Web Design and Why You Should Care

What is Responsive Web Design?

Responsive Website Design is the practice of designing and developing a website so that it fits according to the device being used.

One design for all devices. That’s the idea behind Responsive Web Design. No need for a second website, different content, a variety of logins and management systems… your website and its content shown in a cohesive way no matter how the website is accessed.

Without responsive design, users typically zoom in and out or get a mobile only site with different content. The end result is frustration!

You’ve been there. You visit a website from your computer at home and find some great information. While you are away, you need to access that information for some reason. Maybe you are showing off what you learned to a friend. Perhaps you need to brush up on information before that interview or appointment. Or maybe you just want to re-read that interesting article again. But when you pull the website up on your mobile device, you run into problems. Perhaps you find that the website requires you to constantly zoom and pinch in and out just to find and read the content. Or worse, you are diverted to a “mobile only” website and you can’t even access the same information. The end result is pure frustration!

Why You Should Care About Responsive Web Design

Now apply this to your website. After all that you have invested in your website, in both time and money, do you really want your users to come away with that feeling of frustration? Is that the last impression you want them to feel in dealing with you and your website?

But not having a website that is responsive to a device’s size, you are frustrating your users. Even worse if you have different content for your mobile users. And with the web becoming more and more mobile, you can’t afford not to provide a great experience to your users!

At Red Creative Marketing, we believe that your website’s content and message should be accessible regardless of the device being used. From a large 32″ monitor to a 4″ handheld smartphone, your message is important. That’s why we work with our clients to provide Responsive Website Design and Development in our projects. We feel it is important that your users always have full access to your content.

May 2, 2014